Here I'm going to discuss about
1) What is Press Release?
2) Importance of Press Release
3) How to write a good Press Release
4) Press Release Template (Format)
5) Where to submit Press Release?
The discussion will be too long, so I have divided the full discussion into 5 part. Today is first part.
>> What is Press Release
A press release is a fake (really?) news story (not real news article) or written communication whose main purpose is to demonstrate the newsworthiness of a particular occurrence (events, service, product launch etc) of that concern to a news media (editor or reporter) in order to encourage them to publish a news article. Press release mainly written in third person.
Some people think it as news article, but it's not true. Press release is different than real news article.
News article developed by well trained professional journalists by compiling several facts on an particular event or occurring and then published as news content within a media outlet. On the other hand, a Press Release is designed by the owner (or worker of that concern) incorporating facts on new service or products, ongoing events etc and then send to media outlets (journalists or editors of media house like newspapers, magazines etc) in order to encourage them to develop perfect news articles on the subject and publish.
Main purpose of press release is to encourage media outlet to publish a news article on the related concern. So somehow it may be biased towards the objectives of that press release author. And for this reason press release most often assumed as raw materials by the media house while creating news content.
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